Scott Beardsworth: From Last Minute to Top of the Pack

Berklee Blogs follows Scott Beardsworth, Music Business Major, as he begins his internship at PAID, Inc.- a celebrity services organization focused on VIP ticketing events, merch, and other direct-to-fan marketing initiatives. We’ll follow Scott as he navigates the waters of his first internship and teaches us his lessons learned on the job. Stay tuned!   

I started my internship at PAID Inc. on Wednesday (1/4). Paid (Professional Alliance of Innovation and Development) is a celebrity services organization with an emphasis on VIP ticketing events, merchandise fulfillment, website and content management, video production, and direct-to-fan marketing initiatives.

My role here is Executive Assistant to the Vice President of Artist Relations, Dave Lory. As stated on my first day “If you keep me [Dave] organized, you will have a job.” That said, my day to day responsibilities include: Scheduling meetings, answering Dave’s phone while unavailable, keeping Dave on track and reminded of key events (i.e.- meetings, scheduling travel arrangements on Dave’s behalf, attending meetings and taking notes for distribution, and really, whatever Dave needs to have done).

I’m starting at Paid at a unique time, since there have been many internal readjustments including new mangement, and positions, all orchestrated out of the need for more manpower for the bigger clients we have, and those we hope to work with in the coming months. Our client base is quite diverse, with a large number of very successful brands, be they musicians, non-profit organizations, or anyone else looking for our services. For example, Aerosmith, Slash, Alice Copper, Slayer, and a host of other acts at the top of their game. Being thrown into an environment where these kind of contacts are being made is a huge step forward for me from my Berklee schooling career. Read More »

Life After Berklee: What a Long, Strange Trip It’s Been

Our year building our business (and not in a figurative way) was the most grueling, gut wrenching, defining moment of my life, and though I can’t speak for my business partner, Keith, I’m sure he’d say the same.

Last week, Keep The Edge Studios, our brand new recording studio in the heart of Quincy Center, was given the green light for full occupancy and operations by the city officials. WIN.

I know there’s a long road ahead, but things are looking up. We’re no longer dealing with carpenters and builders and questions about lighting fixtures and carpet samples. We’re dealing with musicians. Our folk. The folk that inspired our entire operation. We can now sit in a control room and look across 2000 square feet of beautiful hardwood and floor to ceiling windows and say “this is ours, we did it.” We can sit in our lounge, watch Netflix and drink coffee from our absurdly over-sized Keurig machine we were given for Christmas. Coffee’s bitterness seems to dissipate when you’re drinking it in a building that six months ago, was an empty concrete square. (Or maybe because I’ve just gotten used to the taste over the last few months).

We’ve gotten some press in the Patriot Ledger here. The article launched the business into the public eye and the phone hasn’t stopped ringing since. We’ve even been re-posted here as spearheading the start of arts redevelopment in Quincy Center. The Quincy 2000 collaborative is putting $1.6 billion into the city center, and we’re at the forefront. Even better, we now have our own very account with WB Mason (…same day delivery?! How is that even possible?). We’re really here and it’s really happening. Welcome to adulthood.

We’ve got some great projects on the horizon. Ones we’re really excited about and we hope to cultivate more of. Our ribbon cutting ceremony will be happening later this month with the Quincy Chamber of Commerce and the Mayor of Quincy and an open house will be the following weekend. I expect you all to be there!

Keep The Edge Studios is located at 1150 Hancock St, Lower Level Quincy, MA 02169, just across the street from the Red Line Quincy Center T stop. Featuring 2000 square feet of recording space, it’s the stand out recording facility on Boston’s South Shore with multiple iso rooms, a huge live room and two control rooms and unbelievable sight lines.

For photos of the studio visit Keep The Edge Studios flickr account:
http://www.flickr.com/photos/keeptheedge/sets/72157628381267989/

Berklee Students at the Backstage at the Watch The Throne Tour

On November 21, professor Jeff Dorenfeld from the Music Business/Management Department led a special trip for his Concert Promotion & Touring class backstage at the TD Garden. The students were able to watch the set up of the stage and the sound check for the Jay-Z/Kanye West Watch the Throne Tour. Students Luiz Augusto Buff and Aaron Gottlieb report.

On November 21, professor Jeff Dorenfeld from the Music Business/Management Department led a special trip for his Concert Promotion & Touring class backstage at the TD Garden. We were able to watch the set up of the stage and the sound check for the Watch the Throne Tour.  This tour marks the first time that hip-hop stars Jay-Z and Kanye West have toured and performed together in front sell out crowds. We also attended a clinic with Keith Keller, the Live Nation Promoter Representative for the Watch The Throne tour, as well as two other concurrent tours (Prince and Nickelback), and Tom Bates, representing the local promoter.  Read More »

Photo Blog: Berklee Alumnae Honor Maggie Scott in Star-Studded Concert

To honor legendary jazz vocalist and pianist Maggie Scott for 30 years of mentoring and instruction at the college, Berklee brought back some of Maggie’s most accomplished students for a concert in her honor. Robin McKelle, Lalah Hathaway, Esperanza Spalding, Antonia Bennett, and Nadia Washington all took time from their busy schedules to share the stage with Maggie once again, as all of them have appeared in Maggie’s yearly “Jazz Vocal Night,” a tradition Maggie Scott began in 1980.

In addition to Maggie’s tribute concert, Berklee students were also treated to a special panel discussion with Maggie Scott and all the visiting alumnae where the artists spoke about everything from promotion, rejection, and articulating musical ideas to television wardrobe and everything in between.

From Left to Right: Robin McKelle, Lalah Hathaway, Maggie Scott, Esperanza Spalding, Antonia Bennett, Nadia Washington

One of the most frequent pieces of advice from the panel was for students to appreciate their time at Berklee. Although several of the women expressed how valuable their time was at Berklee, and how students should savor their experience here as well, Lalah Hathaway probably explained the advantages and opportunities of Berklee best, saying “Do as much as you can while you’re here. Because this little vacuum that you live in does not exist in the real world. Like… if I decided I want to shed – “I’m gonna call a marimba player, and I need a bass player who plays only fusion, I want a flute player” – it’s impossible to do in the real world. So take advantage of all of this… It’s just fertile ground to ground to grow your mind”

The panel also offered perspective and encouragement for students feeling the pressure of performing at Berklee and the fear of rejection that they themselves once felt. Robin confessed that she too was terrified of performing in front of the student body.

“This fear of being judged, I felt it severely while I was here. When [I] walked on the stage, I was like “oh my gosh, I’ve got to sing, like, every single, like, amazing riff that I know because everyone’s going to be listening… It has to be the most amazing notes and I have to sing every one of them in this one song right now.”

Robin explained how finding a small group of collaborators that made her feel comfortable helped break her fear of being judged and helped her develop as an artist.

Lalah Hathaway offered her own advice on the issue of rejection, by suggesting students change their perspective.

“Have in your mind the idea that no one can judge or reject you. If they don’t understand or like what you’re doing, it’s not really about you. It’s about their experience. They’re not walking away from what you’re doing, they’re walking toward whatever it is that they like, which has nothing to do with you. So, your ideas and who you are as a creative being can’t be judged or rejected. I know it’s a big concept, but try to embrace the fact that whatever you are, whatever is in you, nobody can judge it or say no to you about it even though you feel like people are saying no to you…Their experience has nothing to do with you and your expression.”

The panel got a chuckle when asked how they’re able to articulate their musical and artistic ideas, saying that they still weren’t able to fully convey what they wanted, as it’s always a work in progress. Lalah Hathaway shared an anecdote about learning that even music’s greatest luminaries struggle to articulate their ideas too. “I had the same question [for] Herbie Hancock. I said, ‘You know, the thing is… I get so frustrated… ’cause I can’t get [my ideas] from my head to my hands or to my voice, [or] to my instrument. It’s so frustrating.’ He said ‘Well join the club.’ And I was, like, ‘Ooooh… Herbie Hancock. All right.’ ”

But the biggest laugh of the clinic was in response to the question “what is the biggest lesson the music industry has taught you,” Lalah Hathaway quickly answered “not to wear white on TV” to resounding laughter from the panel and audience. But offering a more serious answer, Esperanza encouraged students to follow their own artistic compass.

“As powerful as the capitalistic music business machine might seem, the drivers don’t really know what’s going to work either. We’re all in the dark about what’s going to be the next thing that people want to hear and consume, really. I mean, there are focus groups that companies do sometimes to see how audiences react to certain songs. So then, based on [the results], they’ll put it on the radio, and the exact opposite happens once it gets to the radio. You know? And the reason I’m saying that is because when you’re young and you go out and you see these adults… wielding money and power, you feel like ‘Okay, they must be right.’…Ultimately, if what you’re doing is true, your guess is as good as theirs. So you might as well do what you really really really believe in doing. And then if it works then it’s their idea and everyone’s happy.”

Among the more singer-specific questions asked during the clinic, the question of how to choose musicians to work with drew many responses from the panel. Speaking in broad terms, Lalah said “they have to be good and funny.” Robin added “respect” to the list, saying “[in] my experience, first of all as a female, and second of all as a singer, there is this concept that we don’t know what’s happening….[I need musicians] to respect [that] when I turn around and say ‘this is what I’m looking for,’ they don’t roll their eyes and say ‘Well, she doesn’t know what she wants anyways ’cause she doesn’t know.’ Because I do know, and I did the work to know.”

Readers of Berklee-Blogs may remember John Mayer’s words of wisdom on promotion, and the opinion’s from the panel seemed to echo his same sentiments. First, Antonia suggested a balanced perspective to promotion, saying, “I think the music always has to come first because you have to have the product before you put something out. But with that being said, the more organized you can get, the more internet savvy you can get, the more you – I mean, I personally hate doing this – but the more you twitter and Facebook and… the more you can keep people involved in that kind of way, the better, I think.” But Lalah Hathaway was firm in her discretion against promotion when students could better serve their time at Berklee concentrating on music, saying, “the thing is, I don’t know how early you should be worried about branding. First of all, you probably don’t even have a brand yet. You have to develop your brand, and then you win people over… one person at a time.”

Understandably, developing a brand, and the overall issue of maturing as an artist, came up frequently during the clinic. And among the many philosophical suggestions the women on the panel offered, Esperanza reminded the students not to put the cart before the horse.

“To a certain degree it doesn’t matter who you think you are or what you think you are because you’re surrounded by people who are masters of their craft that you came here to learn [from]. You have the rest of your life to hone in on un-packaging your being. While you’re here, all you have to do is do it. … And I listen to [your question] just thinking what would [Berklee Professor] Thera say. All that you said was true, but he’d be, like, ‘Forget that – do your homework!’ He’s like ‘You don’t have to know who you are yet. All you have to do is do what I say because if you don’t you won’t know it.’ And that sounds sort of lame. I’m sorry to put a kink in [the other panelists'] words because all of that is totally true. But if you don’t have the tools that you need to interface with other human beings who have taste and can tell what’s good or not good, if you don’t have the tools to interface, it doesn’t matter how in tune with yourself you are – nobody’s going to understand what you’re doing. … So, all you really need to do is just do your homework and do it all the way and apply everything that you can. And I promise, through that process, when you have enough of the tools, when you have enough vocabulary, then you can write poetry about your life. But if you can’t speak English, you can’t write a poem.

And going one step further, Maggie Scott reminded students that artistry comes from maturity, which comes from experience, which simply comes from age.

“You know they say you’re not really a good singer until you reach 30. Why? Why? Why? Because you are more mature, [and] you can interpret the lyrics the way they’re supposed to be interpreted. You know, I once asked the class, what is the meaning of Lush Life. And they looked at me and said, ‘Well, isn’t that like green grass, and beautiful trees, you know, it’s lush.”… True [story]! So, I had to explain to them [that] the word ‘lush’ meant being an alcoholic, being a drunk. I said, ‘Have you ever read the lyrics to Lush Life? If you sing the song, do you know what you’re singing about? The last line of that song, “I’m going to sit at the bar stool and rot with the rest of ‘em,” what does that say?’ Now when you’re 18, and you want to sing Lush Life? Give me a break!”

 ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

All the women shared wisdom that can only come from experience at their craft, and the women certainly proved why they’ve become experts in their field during the concert that evening.

Antonia Bennett and bassist Jon Lockwood

Antonia Bennet was the first vocalist to perform, demonstrating her own unique brand of uplifting nostalgia that can stand on its own without comparisons to her father, Tony Bennett.

Nadia Washington

Although a recent graduate, Nadia Washington more than held her own among so many accomplished performers. Nadia’s powerhouse vocals tempered with the perfect amount of control and artistry demonstrated why Nadia was asked to join tribute concert and how gifted Maggie has been as an instructor to this day.

Robin McKelle with special guest pianist Alain Mallet

Robin probably performed the most stunning ballad of the night with just Alain Mallet on piano for an incredibly complex yet lush arrangement of “Cry Me A River.” The arrangement was a true duet between long solo breaks of piano and deep, evocative vocals. For Robin’s second song, she brought back the entire band for a swinging standard, demonstrating her versatility and unique style.

Lalah Hathaway

Possible no one sang with more power and presence than Lalah Hathaway. With her unique blend of soul and jazz, Lalah stirred the audience so much that one man in the back interrupted the final phrase of Lalah’s ballad because he could not contain his joy and exuberance for her performance.

Esperanza Spalding

But the biggest star was recent Grammy winner Esperanza Spalding. Like the other performers, Esperanza did not disappoint to bring the goods and show why she has caused such a stir in the industry. For her first song, Esperanza was less about smooth vocals like the other performers and more about precision, as if playing her voice with the same spunk and energy she uses to yield her bass.

Esperanza Spalding performing a duet with drummer Terri Lyne Carrington

For her second piece, Esperanza performed a special duet with Terri Lyne Carrington on drums, creating a fantastically fresh, rhythmic, and yet intimate performance.

Maggie Scott with full jazz orchestra

Finally, the woman of the hour, Maggie Scott came out to thank the other performers for honoring her with their talents before performing a jazz standard herself joined by the other vocalists. Seeing several generations of musicians on stage all with the common goal of story-telling and uplifting and investing in others was a special highlight of Berklee’s concert series, and one I’m not soon to forget.

 

Life After Berklee: Trusting Your Instincts!

Jen Ketrow ’09 has learned to trust her instincts, something she suggests everyone try to do!

Sometimes it’s hard to truly let go and “go with the flow.” I’m sure we’ve all got that little inner critic who sometimes, isn’t so little telling us what we should be doing with our careers, personal life, etc.  I know for Berklee alumni, it’s exceptionally hard because we hold ourselves to very high standards.  If you read my previous post, you’ll know I currently have a 9-5 job that has nothing to do with my degree.  I’m not going to lie; it was hard for me to accept a day job that had nothing to do with music (or anything I was passionate about, for that matter), but I did it knowing it I would be financially stable, and that has allowed me a better platform for pitching my songs and promoting my band Jenny and the Felines.

I still suffer from that little man inside my head who says I should have reached certain milestones in my music career that most of my Berklee classmates have already reached.  I shouldn’t be living in New Jersey, or I should have a wonderful music administration job in New York City by now.  This voice can upset the creative process immensely, if you’re not letting your energies balance.  Of course I want a music related job or to have one of my songs licensed or cut to celebrate all that I’ve worked for during and since Berklee. Sometimes I get a little overambitious and duly frustrated when my career path doesn’t unfold as fast as I want it to, but I also know through experience that trust is a wonderful thing.  Trusting in your own abilities.  Trusting that you will be on the right path, even if now seems like the worst path you’ve ever been on.

Next month, I’m returning to college to obtain my teaching license to teach music in the public schools.  I had to sell some of my old music gear to pay for this class, but to me, it’s worth it because as soon as next fall, I’ll have a day job that is music related and will be able to share my passion for music with the next generation, while still building my songwriting career.

This blog series stands as a representation of my individual journey post-Berklee.  It goes out to any Berklee grad who is still finding their way on their journey, or anyone who is trying to balance a somewhat unfulfilling day job with their music career as they ascend to where they truly want to be.