Luis Galeana, President of Berklee’s Latin American Music Business Association (LAMBA) continues to share his stories from the 2012 Latin Billboard Conference in Miami. Read Part 1, or check out the photo gallery.
The highlight of Wednesday – the conference all the attendees were waiting for – was Emilio Estefan talking about his business relationship with retail store giant, Target. We were seated with our notebooks and ready to grasp as much information as we could from the master himself. Leila Cobo moderated this conference. When I lifted my hand to ask Mr. Estefan a question she just winked and asked one of the assistants to give me a microphone. I stood up ready to introduce myself, and suddenly Ms. Cobo made a hand signal cueing me to not say a word. She then said to Mr. Estefan,
“Emilio, this is Luis from Berklee College of Music, I know of your relationship with Berklee and I’m very happy to have them at the conference”.
At that moment I couldn’t believe what I was hearing, Leila was introducing me to Emilio in front of everybody at the conference, and before I could say anything Emilio replied:
“Oh really? I love Berklee, in fact, Gloria and I just went there in January (Gloria Estefan led a conference in the BPC entitled ‘Inspiring The Self Teacher” on January 2012). I’m sending my daughter there for the summer (Emilio’s daughter came for the 2012 Five-Week program), so take care of her! I’m really happy to see young Berklee students here. Thank you for coming.” Continue reading
Student Paula Giraldo of Berklee’s Latin American Music Business Association writes in from San Juan.
Since yesterday we have been preparing for one of Latin music’s biggest events of the year: The Billboard Latin Music Conference and Awards.
This conference, one of the world’s hottest Latin music events, is a place where today’s top artists, agents, promoters, record label executives, publicists, brand marketing executives, managers, media, digital music executives and many more music business executives, get together to discuss hot button topics and celebrate Latin music. It is a place of networking and learning that culminates with the Latin Billboard Awards, a celebration honoring top artists on today’s Latin Billboard charts! Continue reading
Tuve la oportunidad de preguntarle al actual presidente de LAMBA (Latin American Music & Business Association), Nicolás Mariñelarena, acerca de la asociación y su contribución cultural en Berklee.
1. ¿Qué es LAMBA?
LAMBA es el Latin American Music & Business Association. Somos una asociación de estudiantes de Berklee College of Music interesados en la industria latinoamericana de la música. No somos una asociación para latinos solamente, sino un grupo de estudiantes con mucha ímpetu de sobresalir en representar a la música latina y ganar un lugar respetable en el medio. Tampoco nos limitamos a un género de música solamente. Nuestros miembros tienen gustos diversos, desde lo folklórico hasta el rock o el pop. La gente que conforma LAMBA tiene diversos intereses, sea por convertirse en artistas, productores, managers, ingenieros, compositores, arreglistas, etc.
As much as I hate airports, I was psyched about the treatment we received the moment we stepped off the plane in Managua, Nicaragua’s capital. People working with the conference picked us up and did everything possible to receive the best treatment. They sped our passing through airport security and customs. After the uncomfortable lines and waiting at Miami and Boston airports, this felt like a wonderful welcome. Upon arriving at the hotel where the conference would take place, Gabriel Traversari, the founder and president of the conference, gave us a very personal and warm welcome. He mentioned he was really excited and honored that Berklee and LAMBA had a presence in this nascent project.