Category Archives: Valencia Campus

Study Abroad: Visiting Granada, Spain

HollisHollis Mugford is a sixth semester Professional Music major at Berklee. She is a pop, R&B, and country singer from Virginia. Her passion for writing and travel have inspired her to share her experiences and thoughts with the Berklee community and beyond as she embarks on her first semester abroad in Valencia, Spain. 

 

I truly beilieve in the saying, “it’s not where you are, it’s who you’re with.” This weekend was the best weekend of my life, just when I thought my life couldn’t get any better. Granada looked like I was in the next sequel to “The Sisterhood of the Traveling Pants,” and being with everyone in the group made it that much better.

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Study Abroad: The Barcelona Experience

HollisHollis Mugford is a sixth semester Professional Music major at Berklee. She is a pop, R&B, and country singer from Virginia. Her passion for writing and travel have inspired her to share her experiences and thoughts with the Berklee community and beyond as she embarks on her first semester abroad in Valencia, Spain. 

 

Well simply put I think Barcelona is perhaps my favorite city I have ever been to. We left on Friday morning from Valencia and took the 8am train along the coast to Barcelona. Just the train ride itself was so beautiful, passing by all of these small private beaches lined with palm trees, just early enough still that the sun was still coming up over the water and the surface looked like it was dusted with diamonds.

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Cómo elegir la pieza preparada para tu audición en Berklee College of Music

Stefano Melillo Melendez , from smmblogsCaracas Venezuela, is a fifth semester student at Berklee, majoring in Music Business and Contemporary Writing and Production and his principle instrument is violin. 

Stefano Melillo Meléndez, de Caracas Venezuela, en su quinto semestre estudia Music Business y Contemporary Writing and Production y su instrumento principal es el violín

Muchas personas se sienten perdidas o inseguras a la hora de escoger una canción o pieza para audicionar. Realmente no es decisión fácil.

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Alexandre Perrin, Associate Professor of music business at Berklee’s Valencia campus.

Alexandre-Perrin-Berklee-Valencia-campus-faculty

Alexandre Perrin teaches Music Business Finance, Project Management for Artists, Economics of Global Entertainment, and Global Leadership and Management at the Valencia campus.

After eight years of teaching, researching and managing program in several European business schools, I joined Berklee’s Valencia campus to help students decode and anticipate the evolution of the Entertainment industry. When it comes to music biz, our students compete with a global workforce of young or experienced graduates. My job is to prepare them to hit this highly competitve job market or to ignite their passion for entrepreneurship or management.

1. Music biz: a Go game !
Go game is a board game originated in China whose objective is to occupy a specific territory. This business is not anymore a chess game. The objective is to control the digital playground and attract the attention of consumers. The Economics of Attention is an interesting concept related to Go game. It states that human attention is now becoming a scarce resource. When you sell music, you compete with other medias (video, video games, movies, newspapers, kindle…). As content has grown increasingly abundant and immediately available, attention becomes the limiting factor in the consumption of cultural goods.

2. Management of music biz: improvise !
Music and management has always been compared altogether. The jazz metaphor is regularly employed to talk about the future of management. Last century the metaphor was more centered on classical music: management was compared to conducting an orchestra. The manager was a conductor and the collaborators the musicians. An interesting shift has occurred in the last 20 years in management science. Management theorists like Karl Weick suggested the jazz band was a better image for organizations in a world that demanded rapid response and adaptability around some core business competencies. For maximizing learning and innovation, managers need to be ambidextrous: use the partition (process) and create new notes (innovation). This is exactly what we intend to do at Berklee in music business: know the business fundamentals to reinvent the future and create new ventures.

3. Working at Berklee’s Valencia campus: Harder Better Faster Stronger !
Daft Punk’s song depicts pretty well the expectations students have about the classes at a Masteŕs level. As a new faculty member, I can tell you that you are being pushed to innovate and find new ideas. This process is driven by the business itself, your colleagues and the students. This semester I have added an additional dynamic dimension to my Economics of Entertainment module: by using #ecotainment on Twitter I share articles, thoughts and comments on different topics covered in that module such as the macroeconomics of the music industry, the evolution of the value chain or the relationships with video game and movie industries.

Study Abroad: Wow! Is it only the fourth week of class!?

Danielle AngeloniDanielle Angeloni is a singer/songwriter inspired by culture, traveling, and life. She loves collaborative writing, learning, and performing and is honored to be finishing her Degree in Professional Music and Minor in Music Technology and Innovation at Berklee’s Valencia, Spain Campus

 

 

Things are really starting to get busy here in Valencia. Late nights in the tech labs, recording sessions on my days off, performances, rehearsal and I LOVE every minute of it! I don’t think I’ve ever enjoyed being exhausted this much.

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