Alicia Callier M.A. ’16, a Berklee Valencia global Entertainment & Music Business alumni, recently got a job at Harmonix as a product manager last year through her ICE Fellowship. Harmonix is one of the world’s leading independent gamedevelopment studios, best known for creating the blockbuster video game franchise Rock Band. This past year, Alicia attended her first PAX West festival, a gaming festival, with the Super Beat Sports product management team. Super Beat Sports is one of Harmonix’s games.
BerkleeICE (Page 1 of 6)
This past August Berklee student Jonathan O’Neal and other Berklee students played at Elvis week at Graceland in Memphis, TN. Each August, Elvis fans from around the world gather for Elvis Week to celebrate the legacy of the King himself, Elvis Presley. Jonathan and his band reflect on the surreal experience they had performing at such a memorable and sentimental event:
I can still hear the voices of my professors in my head, “Everything is going to be different in the real world…It’s all about your connections and who you know…You have to be proactive and create opportunities for yourself…” While all those concepts made complete sense while I was still in school, they really started to make sense when the rubber hit the road as I started my internship this summer at Igloo Music.
Interning in New York City for a record label and management group this summer has been such a valuable experience so far. After studying Music Business Management at Berklee for a while, it’s great to be able to take the curriculum and finally use it in real-life situations. This summer I’m an intern at the record label and artist management group United For Opportunity / Invasion Group.
During my time so far, I’ve sat in on the meetings, worked on social media for the artists, posted tour dates across multiple platforms, and checked out artist that have reached out to possibly be signed. With each task, I get a glimpse into the process of managing and marketing artists, especially the work done in the indie genre using all of the technology available.
To state that living in New York City this summer is an eye opening experience would be an understatement. Having only been to New York for one brief occurrence before venturing here at the end of May, I had no expectations.
I anticipated my experience with New York to be positive, but I did not predict falling in love with the city. The culture, people, and overall variety the metropolis offers are enthusiastically electrifying. Part of my love for New York comes from my sincere interest in my internship with Tommy Boy Entertainment, a record label that gained notable recognition in the 1990s with the New York hip hop scene from legends such as Afrika Bambaataa, Queen Latifah, House of Pain, De La Soul, and Naughty By Nature. Every morning, I wake up eager to jumpstart my day and begin my duties as an amateur A&R and mix/mastering engineer for the record label.