Tag Archives: music industry

The Power of Asking

AKA MY FATHER’S 75% CHANCE OF SUCCESS THEORY

by Shie Rozow ’97

Growing up I was very timid, especially when it came to girls. In junior high there was a girl I liked. A lot. There was a school dance coming up and I desperately wanted to ask her to go as my date, but just couldn’t muster the courage. I was too shy (no pun intended). Trying to help me, my father told me a story – a crude joke:

A man walks into a bar, sits next to a pretty woman and asks her if she wants to go to his place for some late night romance. She throws her drink in his face, slaps him across the cheek and storms off. The bartender says to the man “you must get a lot of drinks thrown in your face?” The man responds, “yes I do, but I also take a lot of women to my place.”

He explained his point was that if you don’t ask, you’ll never get what you want. Thankfully that wasn’t the extend of his advice and my father then followed up with his 75% chance of success theory. It goes something like this: continue reading on Shie’s blog.

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Boston to LA: Starting a Career

Nikole Luebbe graduated in 2014 and is now working as the Music Coordinator at Heavy Hitters Music.

Nikole Luebbe Headshot

September 2013 I was beginning my last semester at Berklee, September 2014 marked the end
of my third month working as the music coordinator for Heavy Hitters Music. Time has been moving very quickly lately and in the span of 12 months I have gone from college student, to intern, to college graduate, to full time employee. In an industry that can be very unpredictable and unstable I have been very lucky in that I have never been to unsure of what my next step will be.

In September of 2013 I made my first trip into the Office of Experiential Learning to meet with my advisor Brian Curr. I told Brian I was interested in music supervision and that my dream internship would be to work for Chop Shop Music Supervision. Brian was an invaluable resource to me, he made sure I was prepared and kept me level headed by letting me know I needed to pursue backup options, as it was not likely I would get an interview with Chop Shop.

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Berklee Presents American Master’s Award

Nashville Music Icons Honored to Mark 30th Anniversary

by Shantell Ogden ‘05

In an intimate backstage event at the Grand Ole Opry on Tuesday, March 17, Berklee College of Music presented its first American Master Awards to Pete Fisher, Opry vice president and general manager; Eddie Bayers, drummer on more than 300 gold and platinum records; and Curb Group CEO Jim Ed Norman. The award was timed to celebrate the 30th anniversary of Berklee’s Nashville student trip, a trip that each of the award recipients have played a key role in cultivating throughout the years.

Left to Right - Jay Kennedy, Pete Fisher, Pat Pattison

Left to Right – Jay Kennedy, Pete Fisher, Pat Pattison

“This is a monumental year for us and we wanted to recognize some special people who have made this Nashville trip possible for students at Berklee,” said Jay Kennedy, vice president, Academic Affairs. “Tonight we are honoring industry leaders for their openness, generosity, and deep commitment to making a positive impact on the lives of young musicians, providing them opportunities to grow as artists and leaders. Pete, Eddie and Jim have been leaders and succeeders in the music industry and we applaud them for their contributions.” Continue reading

Music Business Seminar – The Japanese music industry

Berklee Valencia Benny RubinStudents Ryan O’Leary, Danel Illarramendi, and Fernanda Gomez from the global entertainment and music business master’s program reflect upon the ninth of the Music Business Seminars, where they had the chance to learn more about the Japanese music industry with guest speaker Benny Rubin.

Japan has established itself as the world’s second largest music market. Despite its evident power, the Japanese market remains predominantly domestic. A dismal 20% of the music consumed in Japan comes from outside markets. To a foreign musician, the cultural and societal differences of Japan can be intriguing and intimidating. Regardless of these inevitable obstacles, countless musicians continue to take their talent to Japan. The evolution of Japan’s music industry has been punctuated by trends of foreigners gaining success and esteem. Launching a successful career in Japan is far more complicated than simply being popular in your home country or having a unique sound. Instead, there are identifiable patterns and methods that are congruent to surviving in Japan. The three demands that must be met by a foreign trying to infiltrate the Japanese music scene are: pre-existing demand, overspill demand, and satiated demand.

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Music Business Seminar – Mythbusters: Music Industry Edition

Students Aimée Jogou and Louis Pratt from the global entertainment and music business master’s program reflect upon the sixth of the Music Business Seminars, where they had the chance to listen to Scott Cohen, co-founder of The Orchard, give his talk “The Future is not How it Used to be”.

Scott Cohen Berklee Valencia

On Friday November 21st, students of the GEMB program were honored to receive a
visit from Scott Cohen, co-founder of the Orchard. The Orchard is currently the largest
global digital distribution platform, present in 30 countries worldwide. Scott is also a
famous public speaker and lecturer. He travels the world, teaching about new business
models, current trends, and future predictions about the music industry in the digital age.
He is also a visiting professor at London Metropolitan University, and sits on the British
Phonographic Industry Council. Moreover, Scott manages artists, including as the
Raveonettes and the Dum Dum Girls.

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