Berklee Blogs

First-hand accounts of the Berklee experience

Tag: marketing (Page 1 of 6)

marketing

Finding Emma

By Tickwanya Jones

These past few weeks I’ve been working with a startup company that Atom Factory invested in called Enrou. Enrou is an Fashion based eCommerce company that works with new upcoming fashion designers/artist. Within Enrou I’ve been working work on the Marketing/Partnership team.

 

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Becca Vesperino: Client Visits, Oh My!

In today’s blog, Berklee Blogs checks in with Becca Vesperino, Berklee alum and newest intern at Emoto, a music production house in Santa Monica, CA. Today, Becca tells us the effect a big client visit can have on the office…

So it’s been about awhile since I’ve been at Emoto and I finally feel comfortable there.  I walk into the office in the morning and I know exactly what to do, know what to expect and just do my job.  I’m really enjoying helping out and being a part of the projects they have going on.

One major thing I’ve noticed is that the dynamics in the office vary from person to person.  For example, whenever I work with the receptionist, Kira, I know it’s going to be an easy-going, laid back encounter.  We spend a lot of time together, just the two of us and we’ve gotten to know each other.  We spend our lunch hour hanging out, so she’s the person I feel the most comfortable with in the office.

Then there’s one of my bosses, PB.  He’s super nice and really chill, which makes talking to him really easy.  For instance, this past week I’ve pitched the idea to the office that we should cut back on our paper towel usage by using cloth towels.  I thought this idea was good but didn’t think it would take off like it did.  Last week, not 3 days after I mentioned the idea, we had a washer/dryer unit installed and towels ordered.  I did a few days of research and talked to PB about it, and he loved it!  Having them really like an idea of mine and then have them follow through with it feels awesome!  I’m pretty proud of myself.

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Becca Vesperino: Where I Fit In

In today’s blog, Berklee Blogs checks in with Becca Vesperino, Berklee alum and newest intern at Emoto, a music production house in Santa Monica, CA. Becca tells us how she sees herself fitting in at Emoto, and what the role of an intern can be…

I’m interning at Emoto Music in Santa Monica, CA. It’s a music production house. My first couple days were kind of nerve racking because I still didn’t know where I fit in at the office. I was shadowing the previous intern, who trained me, and seemed to have everything covered. That didn’t sit well with me at all, so I took to organizing the office- the kitchen, the offices supply cabinet, the back hall with all the Emoto swag, etc. Just to keep myself busy and to help them without being too needy and “intern-y.”

My second week at Emoto was really my time to shine, my first solo week as their intern and I think I did pretty well. We started out with client services on Monday; that was a rude awakening for me. Being a host/waitress for a client, not something I’ve ever done before but I took to it like everything else; be polite, neat and organized. The client sat in on a production of one of the ad campaigns that the producers are working on. Some pretty cool stuff, listening to different tracks, critiquing and making notes, pretty interesting to observe.

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Scott Beardsworth: Final Thoughts, Part II

Berklee Blogs hears final thoughts  from Scott Beardsworth, Music Business Major, about  as he wraps up his internship at PAID, Inc.– a celebrity services organization focused on VIP ticketing events, merch, and other direct-to-fan marketing initiatives. In today’s post, Scott follows up on Part I of this post about how working hard for PAID set him, literally, on the road to work with Aerosmith

As I had mentioned, I was hired as Dave Lory’s executive assistant. When I was getting ready to start, I was slightly nervous, as I had never worked in a position like that, where someone relies so heavily on you, especially working under someone who has managed the likes of Courtney Love, Gregg Allman, Jeff Buckley, and started an Indie label (Artemis Records). The starting week was pretty much just a primer on how Dave preferred his office affairs be handled. Working so closely with someone in upper management gave me the chance to very quickly get a sense of how the company was structured.

About a month after I started my internship, it was time for the move to the new office. The new building is much more spacious with room to grow. After this transition, I really fell into a groove with Dave, and our working relationship was flourishing. I was taking care of all his schedules and travel arrangements. In addition, he brought me in to weekly creative, marketing, and tactical meetings, which I felt was a privilege. These experiences shed a lot of light into office etiquette, and helped me to show my co-workers the seriousness and eagerness I had to learn. As I had mentioned, I handled all of Dave’s travel arrangements. One of the more memorable tasks I had was to book all travel, and meeting arrangements for Dave and two other co-workers to Las Vegas and Los Angeles. The trips highlights included meeting with Motley Crue and their management, as well as meetings at various agencies and management firms for new business prospects. I helped to set all of this up from a logistical standpoint, and everything went off without a hitch.

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Scott Beardsworth: Final Thoughts on Internships, Part I

Berklee Blogs hears final thoughts  from Scott Beardsworth, Music Business Major, about  as he wraps up his internship at PAID, Inc.– a celebrity services organization focused on VIP ticketing events, merch, and other direct-to-fan marketing initiatives. In today’s post, Scott talks about the importance of setting high goals for yourself and staying tenacious in your internship search. Stay tuned…

It is rewarding, if surreal to be writing the final formal assignment of my undergraduate career. In some ways it seems like yesterday that I got the email informing me of my acceptance into Berklee College of Music, and about half a day ago that my parents dropped me off at 270 Commonwealth Avenue. From there I embarked on my road to higher education. In some ways the past four years have dragged on, and I could not wait for graduation day. Like anything, the passage of time is just a matter of perspective. The closer you get to the daily minutia of being a college student, the longer the span seems, as I take a step back, and look at my college career from a ‘50,000 foot’ level, four years has seemed like nothing!  I have forged many relationships I will cherish and fortify over the years to come, played an endless amount of bass guitar, written page after page of essay, and came to love the city of Boston. It was not until I attended an internship information session in the large, first floor classroom in the 22 Fenway building that I found the drive that would carry me through the remainder of my college career. It was an informational session explaining the internship process at Berklee.

Prior to that information session, all I knew of the Berklee’s internship process was that it was a mandatory requirement for me in the Music Business and Management department. After this meeting, I was renewed. I made my purpose at school to get the best possible internship I could. The freedom that I had in regards to where and what I could do was liberating, and I set the wheels in motion at an early time in my school career. I had 12 transfer credits from AP classes in high-school allowing me a jump start into the MB/M program, and I did everything in my power to structure my schedule in such a way that would allow me to focus on my internship unfettered by other classes. Through many semesters of stressful course loads, in addition to nightly band rehearsals and working a part time job an average of 20 hours per week, I was able to do just that. My schedule had become a careful balancing act.

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